Testing online isn't easy. People know this, and that's why VERY few people actually test enough versions of their web pages to find the optimal version for banking the most profits.
There are three major problems with testing :
It takes too long to create a test. Thirty minutes is the industry standard for "fast", and that doesn't include uploading it to your site.
It's too difficult to create a test. The normal tedious process involves downloading the original file, copying chunks of it, pasting them into the test creator, making the variations, pasting javascript back into the original file, and then uploading that file. What a pain!
Not to mention once you finally find a winning combination, you have to then manually create the file, backup your old one, and upload the new one.
Test results aren't accurate. Most multivariate tools use scaled down testing methods that sound good on paper, but just don't work in real life. You run the test, put up your "winning version, and it DROPS your sales.
All of these problems can be traced down to one core problem: traditional testing software is created by programmers and management, NOT by marketers who are actively testing.
I'm an online marketer just like you, and I personally designed Conversion Doubler so that I'd have the best multivariate testing tool in the world at my disposal.
And I should know what the best is - I used to use SiteSpect, the industry leader, on a daily basis. It cost $7000 per month!
Read what I did Here
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Yes there are so many tools available in the market but each of them costs really very high. This is why I am looking for some working strategies or method that will help me to improve this rate.
ReplyDeleteimprove conversion rates